23 April, 2020

Gunnedah Shire Council has introduced a new business support initiative to help local businesses optimise their online presence during the COVID-19 pandemic.

In partnership with Tourism Tribe and Destination Country and Outback NSW, Council is offering businesses in the Gunnedah Shire free online training targeted at enhancing local businesses’ digital marketing platforms.

The training was developed in collaboration with neighboring local Council’s Tamworth Regional Council and Narrabri Shire Council to support businesses across the region to rebound when the current situation improves.

The course comprises of three sessions, held fortnightly from May 5. Subjects covered in the webinar series include:

• How to update your online presence,
• Content creation and leveraging user generated content, and 
• Developing compelling experiences, packages and campaigns.

Gunnedah Shire Council’s Tourism Team Leader Megan Turner said the course is normally valued at $700 for each attendee, so is pleased it is available free to locals at a time when cost is prohibitive.

“While the training has been developed with the tourism industry in mind, it has been broadened to provide benefit to all businesses with online capacity,” Ms Turner said.

“Digital marketing is an ever-changing industry. This course is an opportunity for businesses to brush up on new technologies, rebrand or reposition their business or even build an online presence from scratch.

“I hope these training opportunities can help local businesses diversify and prepare for when we enter the recovery phase of the current crisis and begin welcoming visitors back to the Shire.

In addition to this business support initiative, there are a suite of free webinars listed on Gunnedah Shire Localised. Training is available on a range of topics including sales, hospitality, pricing and packaging of services and tips for start-ups.

For further information and to access the full listing of online training opportunities, visit https://gunnedahshire.localised.com.au/events/

ENDS

Media contact: Eliza Gallen (02) 6740 2100.